Aye! So you want to be a rapper, right? Not only do you have to have rhymes, dope production, a good engineer, a supporting team, but you need to have your social media on lock!
I have been working professionally with social media for 8+ years, the Hip Hop industry for 15+ years, and I have worked with some of the top brands in the urban culture. I have seen the good and the bad, the ups and downs, the success stories and the pitfalls. If you can’t afford to hire someone like myself for social media, these 5 things should help you improve your online presence instantly.
1. STOP sending your music links to people on on twitter (unless they asked), especially celebrities and industry vets. I get shown new music all the time from friends, family and industry colleagues. You know the first question I ask them? “How did you find out about the artist.” And not ONE TIME have they said from being “sent” a music link on twitter. People in general, but especially busy industry people do not have the time to listen to all the music being sent to them via twitter mentions. So why waste the time to send your music to a bunch of random people hoping they click it? That’s not promoting, marketing or social media. That’s one word. SPAMMING. Stop being lazy, do your research and learn how to market your music properly. Google is free, libraries are free, knowledge is free. Educate yourselves or get left behind.
2. Social Media beef is not cool, I don’t care who does it. When I was growing up, if I had a problem with someone, we would talk it out or take it to the hands. Nowadays, people (especially rappers) jump on twitter to diss their opponent first. Say word? Word. Leave the e-thuggin to the other lames and keep it moving. You’re better than that.
3. Stop tagging me on Facebook. Oh yea, I don’t have a active personal Facebook anymore, this is one of the reasons why. I can’t even explain how many times people tagged me in videos and music that I had nothing to do with, LOL. Do people think this works? Respect people’s space, we remember it.
4. Something a lot of people overlook, but I feel can go a long way in your online presence. Stop having scattered social names (url’s). Example: Say your rapper name is Mike Trampe TV, Your Twitter & Instagram would be @MikeTrampeTV and your Facebook fan page would be www.facebook.com/miketrampetv. Youtube would be youtube.com/miketrampetv. Makes sense, right? It’s easy to remember, it’s clean, it’s professional. I continuously see rappers with social media not like this. The Facebook page may be mtramp2353, the Instagram @trampe215 and the Twitter @trampetv. Some don’t even have a youtube account. You know what this equals? Confusion. Not only are you shitting on your SEO, you are confusing the hell out of your potential fans. Keep it simple and keep it clean. But what if my name is already taken? You make it work! One Shot was taken, so all the social media is @OneShotShow. Think outside the box, but be consistent.
5. Stop posting pictures of your guns, drugs and other illegal activities on Social Media, especially Instagram. Cops monitor all of this stuff. Loose lips sink ships, plus it’s not impressive.
I hope these tips can help you improve your online presence. Good luck to everyone participating in the One Shot auditions. Shout out to #HHBU for participating on this list. www.hiphopbloggersunited.com
IG @MikeTrampeTV x Twitter @MikeTrampeTV x Facebook facebook.com/miketrampetv